Fact: Unless you are trained in running a PPC management campaign, you should outsource it. Google makes it easy to start your AdWords campaign, but it takes experience to optimize it for conversions.
We will assign an experienced search engine advertising specialist to manage your PPC campaign. All OTTS PPC specialists are certified in AdWords and highly experienced in running successful campaigns. Our PPC team will learn your business and create a search engine marketing strategy that will provide the maximum ROI for your business.
OTTS specialists will ensure your business spends money on only the most cost-effective keywords. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
To keep an eye on your competitors, we closely evaluate what your competitors may be advertising with in the search engines. By identifying strengths and weaknesses in their advertising efforts, we develop the most cost-saving approach for your campaign.
OTTS PPC specialists develop effective search engine ads. For every ad, we write multiple headlines, copies, and target the ads at specific keywords. This enables us to A/B split test the ads to identify what phrases or format preforms optimally.
OTTS specialists identify low-performing areas of your ad campaigns. Our systems will monitor the status of your campaign on a daily bases. This ensures that any changes made to the search engine algorithm will not negatively affect your PPC campaign.
Your OTTS PPC expert will ensure you know how your business’ paid search advertisements are performing. All packages come with monthly reporting for you and your team to review. The report will contain all pertinent information in a clear and understandable format.